PhonePe

PhonePe, which is undoubtedly India’s leading digital payments platform today announced that it has on-boarded the popular duo of Dulquer Salmaan as brand ambassador for the southern markets. The company had also launched an integrated multimedia campaign for 2-wheeler insurance. The pan-India campaign, which will comprise 6 advertisement films, will be aimed at driving category creation and consideration for Bike insurance renewals on the PhonePe platform.

Furthermore, to speak of the campaign, it was specially crafted for Hindi speaking audiences, starring Aamir Khan & Alia Bhatt,  while for the south markets of Tamil Nadu, Karnataka, Kerala, Andhra Pradesh and Telangana, the campaign features Dulquer and Samantha. In addition to being associate sponsors of the Tata IPL broadcast on TV, the campaign will run across TV, OTT, digital, print and social media platforms till July 2022.

Ramesh Srinivasan, Director of Brand Marketing at PhonePe had stated, “In the last 6 months, we have marketed our insurance products by redefining insurance storytelling and taking a light-hearted approach to pitch functional products to consumers. Extending the pitch of ‘No tension insurance on PhonePe’, we have now launched a campaign focused on 2-wheeler insurance. While bike insurance is mandatory by law, many times bike owners tend to overlook this requirement. This campaign aims to change this current customer behavior and encourage them to ride lawfully and without tension. We also continue to invest in our audience’s needs and instead of having one campaign for all markets, we have crafted separate campaigns – for north and south markets with a full 360 media mix. This is with a larger goal to drive consideration for Bike insurance renewals on the PhonePe platform.”