Kashti: Redefining Digital Lending with Transparency, Speed, and Security

The digital lending space in India is evolving rapidly, driven by government support and technological advancements. Recent RBI regulations have added much-needed structure to the sector, enabling innovations like instant KYC verification, UPI integration, and easy access to bank statements. These advancements, supported by robust APIs, have improved efficiency, data access, and decision-making, fostering economic growth. However, challenges such as trust issues due to data misuse, harassment by unregulated lenders, and opaque practices persist, making users cautious about sharing sensitive information online.

Established in 2023, Kashti has emerged as a trailblazer in simplifying the loan application process. Partnering with 10 leading NBFCs, it eliminates the need for users to navigate multiple apps or repeatedly enter details. Through its platform, users can access tailored loan offers from trusted institutions. Once KYC verification is complete, approved loans are disbursed swiftly.

“Our proprietary technology powers a sophisticated decision engine, benefiting both users and lenders. By streamlining assessments, we ensure that loans are offered to the right applicants while enhancing transparency and efficiency. Today, we process 5,000 applications daily, reflecting the trust and effectiveness of our solution. Our mission is to make borrowing seamless, efficient, and user-centric, revolutionizing the digital lending experience,” says Ayush Somani, Director, Kashti.

Kashti is committed to transparency, efficiency, and security in digital lending. A key concern for users is the presence of unregulated entities exploiting their financial vulnerability. To counter this, the company exclusively partners with RBI-registered lenders, providing users with a secure platform to access financial products. By displaying comprehensive details upfront, such as fees and terms, Kashti empowers users to make informed decisions without fear of hidden charges.

Empowering users with transparent, efficient, and secure lending options, Kashti is reshaping the digital borrowing landscape and paving the way for financial independence

Ayush Somani, Director

Mitigating Pressing Challenges

One of the biggest challenges in digital lending is the fragmented nature of the application process. Users often juggle multiple platforms and endure repetitive forms, making the process time-consuming and frustrating. Kashti addresses this by aggregating multiple loan offers on a single platform. Users input their basic details once and receive personalized options from various lenders. This streamlined approach saves time and ensures users are matched with the best available options efficiently.

In addition to simplifying the lending journey, Kashti prioritizes long-term financial wellness. For users unable to secure loans due to poor credit scores, the platform offers a unique Credit Health Improvement feature. This tool educates users on enhancing their credit profiles through better financial practices. By providing actionable insights and guidance, it helps users build a stronger financial foundation, enabling them to qualify for better loan offers in the future.

Speed and efficiency are central to Kashti's operations. The company’s Loan Origination System (LOS) delivers loan decisions in under 10 seconds. By seamlessly integrating with lenders' systems, Kashti ensures compliance and transparency while maintaining a user-friendly experience.

“Trust is the cornerstone of our platform. In addition to transparent practices, we offer users complete control over their data. Unlike many platforms that cross-sell products or share user information with third parties, we refrain from such practices. We even provide users with the option to delete their accounts, ensuring that their personal information remains secure and their privacy respected,” adds Ayush Somani.

Kashti’s dedication to transparency, trust, and usercentric innovation sets it apart. By addressing users' pain points, namely trust, accessibility, and transparency, it not only simplifies the borrowing process but also builds a safer and more reliable digital lending ecosystem. Kashti is more than a lending platform, it is a partner in empowering individuals to achieve financial independence and security.

Building a Better Borrowing Experience

Data security is a priority for Kashti, especially in the finance sector, where trust is critical. The digital lending market, growing at 20–25 percent annually, offers immense opportunities. However, Kashti focuses on trust and data privacy, ensuring borrowers access loans from credible institutions at competitive rates with transparent documentation and no hidden charges.

“Our goal is to eliminate discrepancies where borrowers are promised one amount but end up paying significantly more due to hidden fees. Transparency and fairness are at the heart of our approach,” emphasizes Ayush. Kashti also provides repayment assistance, refinancing options, and loan top-ups while offering valuable credit insights, all aimed at enhancing the borrower experience.

Kashti’s success is driven by a dedicated team and supportive partners. With a team of 10 experts in compliance, legal, business, and marketing, the company is well-equipped to navigate the complexities of the digital lending space. The company’s recent focus on compliance and legal ensures a strong foundation as it scales operations.

A Vision for the Future

Kashti’s journey has been marked by a focus on understanding market needs, leveraging technology, and building a strong team. The company is set to launch a secure mobile app that prioritizes user safety and inclusivity, particularly encouraging participation from women in an industry traditionally dominated by men.

Going forward, Kashti aims to transform digital lending by moving beyond aggregation to directly assisting customers through the entire loan lifecycle, from inquiries to disbursements and repayments. By targeting underserved populations, it focuses on the 60 percent of people often overlooked by banks, offering lower rates than unorganized lenders and keeping bad debts and NPAs under 1 percent.