ZELIO E Mobility, a leading player in India’s electric two-wheeler industry, has entered into a strategic partnership with Kotak Mahindra Bank, one of India’s leading financial institutions. This collaboration aims to enhance the accessibility and affordability of ZELIO’s electric scooters by providing customers with convenient and flexible financing options. Buyers of popular ZELIO models like the X-Men, Gracy, Eeva, and Mystery will now have the advantage of availing up to 100% financing with flexible EMI schemes, simplifying the purchase process. The Kotak tie-up comes after ZELIO’s recent associations with Ecofy, India's first green-focused Non-Banking Financial Company (NBFC), and LoanTap, an online loan platform, expanding ZELIO’s comprehensive financing options for its customers.
For dealers, this partnership with Kotak Mahindra Bank is expected to bring numerous benefits. By offering easy and accessible financing solutions, ZELIO dealers can increase customer engagement, boost sales, and attract a larger customer base. The partnership will also enhance the credibility of ZELIO dealers, as associating with a reputable financial institution like Kotak Mahindra Bank adds trustworthiness to the sales process, encouraging more customers to explore ZELIO’s electric scooters. Moreover, dealers will experience a simplified sales process with fast loan approvals, further enhancing customer satisfaction and loyalty.
From a customer perspective, Kotak Mahindra Bank’s financing solutions offer several attractive benefits. ZELIO buyers can avail up to 100% funding for their electric scooters, reducing the need for large upfront payments and making the transition to EVs more financially accessible. The financing options come with flexible EMI tenures ranging from 12 to 48 months, allowing customers to choose repayment plans that suit their budgets. Additionally, Kotak’s quick loan approvals—often within 24 hours—will ensure a hassle-free purchase process, supported by multiple easy repayment methods, including net banking and credit/debit card payments. With inclusive eligibility criteria that cater to both salaried and self-employed individuals, Kotak financing makes it easier for a diverse range of customers to purchase ZELIO’s electric scooters.
Commenting on the partnership, Kunal Arya, Co-Founder and Managing Director of ZELIO E Mobility Ltd., said, "With the rising demand for electric two-wheelers, driven by favorable government schemes and environmental awareness, providing easy financing options is essential to making EVs more accessible to the masses. Our collaboration with Kotak Mahindra Bank offers customers flexible and convenient financing, enabling them to embrace sustainable mobility with ease. We are confident that this partnership will substantially boost our sales while offering a seamless and affordable purchase experience for our customers."
Vandana Rajput, AVP (Product Head) of Kotak Mahindra Bank added, "We are excited to partner with ZELIO E Mobility and extend our expertise in providing tailored financing solutions to the growing electric two-wheeler market. Having supported several key players in the EV space, we are committed to driving the green mobility revolution in India. Through this collaboration, we aim to make it easier for customers to transition to eco-friendly transportation by offering hassle-free and flexible financial support, empowering them to embrace sustainable mobility with confidence and ease."
To ensure dealers effectively communicate the benefits of Kotak’s financing options to customers, Kotak Mahindra Bank will provide comprehensive training and resources. This will include tailored training programs that cover financing product details, customer engagement techniques, and promotional strategies. Additionally, dealers will receive marketing materials to help explain the financing options in a clear and engaging way. Kotak will also offer ongoing support to help dealers maximize the benefits of this partnership and increase sales conversions.
Since its inception, ZELIO E Mobility has rapidly emerged as a frontrunner in India's electric two-wheeler market. With over 200,000 satisfied customers and a network of 273 dealerships nationwide, ZELIO is continually expanding its reach. The brand is focused on increasing its market share and aims to have 400 dealerships by March 2025, reinforcing its commitment to delivering eco-friendly transportation solutions across India.
Source : Press Release
