Utsav, a Spiritual and devotion platform, has successfully raised Rs 6.35 crore in a funding round. This funding round was led by Equanimity Investments and also saw participation from its existing investor India Quotient. In June 2023, this Kolkata based company had also previously raised Rs 2 crore in seed round from India Quotient.
Utsav said in a press release that this funding will be leveraged to expand its operational wings both within India and internationally, while also use it for hiring talent, and enhancing technology prowess.
The company was established by Ankita De, Sourajit Basu, and Prajata Samanta, wherein, it provides a virtual platform for users to book pujas, consult with priests, and receive prasad via home delivery. Furthermore, it aims to tap the mass religious audience in India by creating a robust online ecosystem around these fronts.
Adding to this, Utsav plans to offer various merchandise which will include jyotirlinga from Triyambakeshwar, rudraksha mala or the Shani yantra from Shani Shinganapur temple, among others. It has been focusing on revolutionizing how people experience religious rituals by bringing the perfect blend of tradition and technology to make spiritual services more accessible.
Currently, Utsav stated that its platform has around three lakh organic monthly website visits, wherein, it has partnered with over 60 temples across northern, eastern, and western India. And within a year, it also plans to expand this network to 100 temples. It also aims to establish a presence in the South Indian market. Adding to this, the startup also intends to develop its ecommerce services in the near future.