Gurugram, 9th July 2024: Muthoot FinCorp, a leading Non-Banking Financial Services Company (NBFC) in India, has appointed Havas Media Network India to manage its integrated media mandate. Havas Media's Bengaluru operations, which has been witnessing significant expansion over the years, will drive the media duties of the brand across OOH, digital platforms, television, print, and on-ground activations.
With a shared vision of excellence and a commitment to making financial inclusion accessible, this partnership promises to resonate deeply with diverse audiences nationwide. Leveraging Havas Media Network India's strategic insights and creative prowess, Muthoot FinCorp aspires to strengthen its brand presence while amplifying their promise of transforming the lives of the common man through tailored campaigns.
Muthoot FinCorp’s latest campaign ‘Book My Gold Loan’, featuring the legendary actor Shah Rukh Khan has been jointly crafted and executed by Havas Media India and Havas Worldwide India. This campaign introduces an innovative service where customers can book a Gold Loan instantly, anytime, from anywhere with just a missed call. Harnessing the power of Muthoot FinCorp’s branch network and the convenience of obtaining a Gold Loan From Home, this multilingual and multi-platform campaign ensures the message resonates with diverse audiences, overcoming language and platform barriers.
“We have partnered with Havas Media Network India due to their strategic expertise and understanding of our vision to revolutionize financial accessibility for all. Our collaboration is expected to propel our commitment to innovate and enhance customer experiences while reinforcing our position as one of the leading players in India’s financial services sector," said Shaji Varghese, CEO of Muthoot FinCorp Limited.
In addition to the Book My Gold Loan service, Muthoot FinCorp is also intensifying its focus on other significant offerings, aiming to strengthen its diversified bouquet of products in the financial services sector. Commenting on the win, Mohit Joshi, CEO, Havas Media Network India, said, “Havas Media Network India’s South operations has been consistently expanding, establishing it as a vibrant hub for partnering with leading brands and we are now delighted to join hands with Muthoot FinCorp – a prominent brand across India. We understand the critical role of the financial services sector in driving economic resilience and empowerment. Additionally, Muthoot Fincorp’s commitment to integrity and customer-centricity aligns seamlessly with our values designed on the philosophy of meaningful solutions in everything we do. Together, we strive to shape a future where financial empowerment and innovation go hand in hand.”
About Muthoot FinCorp
Muthoot Fincorp Limited, the flagship company of 137-year-old business conglomerate Muthoot Pappachan Group, is India’s leading Non-Banking Financial Company (NBFC) with an aim to transform the lives of common man by improving their financial wellbeing through an array of varied products and services. With over 3700 branches across the country, we aspire to serve the underbanked, to be their most trusted financial partner, and ensure financial inclusion of every household in India. Muthoot Fincorp’s long-standing experience, expertise and stronghold in the semi urban and rural areas has enabled the company to provide quick & customized finance options to the masses.
About Havas Media Network India
Havas Media Network India is a media conglomerate that operates within a global framework – Mx – to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks – Havas Media, PivotRoots and Arena Media, and specialist brands – Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Gameplan (sports marketing), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), KlugKlug (influencer tech stack) & Havas Media Tribes (out-of-home).
