Evenflow Secures Funding to Boost Multi-Brand Portfolio and Achieve 10x Growth

Evenflow, India’s leading house of brands and the only profitable player in this space globally, has raised fresh funds from Venture Catalysts, Sunder Ramachandran and few angels. The funding is part of an ongoing Series A round totaling $5 million. The company raised an undisclosed amount in a bridge round last October. To date, Evenflow has raised nearly $14 million.

The new funds will be used to grow and further improve the bottomline across all their multi-brand portfolio — Xtrim, Yogarise, Rusabl, BabyPro, Trendy Homes, Cinagro, and Frenchware.

Currently, the brands are present in India, US and MENA region, and they have experienced a healthy 350% growth by focusing on distribution across marketplaces and quick commerce - Amazon, Flipkart, CRED, Myntra, Blinkit, Instamart, Zepto, Walmart and others.

Founded in 2021, Evenflow has received funding from 100unicorns, Village Global, Equanimity, Kunal Shah, Vijay Shekhar Sharma, Emil Michael, Sandeep Varaganti, Srinath Rajam, and many others in several rounds.

“We are a low margin business. With scale, we are beginning to see backend synergies play out, with our downstream cost per unit reducing by the month and further flexibility to stress test the end customer pricing upwards or downwards - thus turning our big bets SKUs into a profitable engine. We plan to make this engine more robust.

Additionally, India’s buying behaviour is changing significantly over the last 3-4 quarters on the back of e - commerce - it’s a unique opportunity for brands like ours to scale, and be available to be delivered within 10mins - something we are laser focussed on.” said Utsav Agarwal, CEO and Co-founder of Evenflow.

Evenflow aims to increase its revenue by 10x and profits by six-fold by 2027 through building a strong core team, scaling the business, and maintaining a healthy bottom line.

Dr. Apoorva Ranjan Sharma, Co-founder, VCats & 100Unicorns, having backed Evenflow since the start, said, “Evenflow is one of the few companies that are profitable in this space. Their innovative approach and commitment to operational excellence continue to set them apart. We are proud to have supported Evenflow from the beginning, and we look forward to seeing how they leverage this investment to further enhance their growth trajectory and redefine e-commerce success.”