According to a report released by Ormax Media on Tuesday, these are bad days for the Hindi film industry. Nothing illustrates it better than the fact that seven out of the top 10 box office earners in India were non-Hindi films in the first half of 2024.
The top 10 list has three films each with Telugu, Hindi, and Malayalam as their original language, and one Hollywood film, it stated. Telugu production Kalki 2898 AD, which has earned Rs 772 crore, was the biggest box-office earner in India in the first half of 2024, Ormax noted.
The top Hindi language film in the first half of this year was Fighter, which had Hrithik Roshan, Deepika Padukone, and Anil Kapoor in it. According to Ormax, its gross box office earning was Rs 243 crore. However, since its budget itself was about Rs 250 crore, the movie did not succeed.
Ormax stated, "Hindi cinema has witnessed a slight reduction in its share of the India box office when compared to the same period last year, from 37 per cent to 35 per cent. This is a result of no films managing to break out significantly at the box office so far this year, like Pathaan did in the first half of 2023." For language share calculation, the language-wise box office of films releasing in multiple languages is assigned to the corresponding language.
