According to the latest report from the Bureau of Labor Statistics, there will be steady growth in the employment of professionals in the sales domains until 2032. In India, rapid industrialization and trade liberalization have resulted in an exponential increase in sales professionals across industries, including FMCG, Healthcare, Banking, Telecommunications, and others. In this regard, it has been observed that the marketing and sales approach for a tangible product is completely different from that of an intangible product.
Despite specialized sales departments, many organizations are unable to understand the kind of approach required for a product like health insurance, and that is the primary reason why insurance providers have still not been able to make their presence felt in more than half of the country. Similar challenges have been observed for various other intangible products in the banking and telecommunications sectors.
Global Direct understood this underlying problem in sales approach across the country and began providing specialized direct sales services customized to every sector they work with. The company is based in the Greater Mumbai region and has successfully provided end-to-end sales and after-sales support for clients from various sectors.
The company provides direct sales services, marketing services, and a complete range of after-sales services to support its clients. Speaking about the health insurance sector, it starts with communicating with customers and understanding their requirements for health insurance. It has taken an educative approach to this and tries to make potential customers aware of the need for health insurance and the kinds of insurance that can suit them the best.
“A large number of people are completely unaware of health insurance and its benefits. Our approach primarily aims at educating the customer. It is only through a personalized and hand-holding approach that we can understand customer needs and help them secure health insurance. We act as a single point of contact for the policies we issue and provide complete support to customers during claims,” mentioned Aakash Shah, Co-Founder & Partner, Global Direct.
Global Direct takes responsibility for ensuring that customers receive their policy documents, have access to accurate after-sales assistance, and are guided through all aspects of their coverage
Organized Approach
Global Direct takes responsibility for ensuring that customers receive their policy documents, have access to accurate after-sales assistance, and are guided through all aspects of their coverage. Its team of agents and direct marketing professionals engage with customers directly, playing a crucial role in providing personalized guidance. The company has emerged as one of India’s most dynamic and largest direct sales and marketing organizations. Over the years, it has partnered with some of India’s biggest brands, including Vodafone, Idea Cellular, Birla Life Insurance, HDFC Bank Credit Cards, Standard Chartered Bank Credit Cards, Satyam Infosys, Dining Plus, and many more, helping them promote their products and services.
As a company driven by direct marketing professionals, it brings a strong and positive attitude, backed by extensive knowledge and market expertise. “We approach every interaction with confidence, professionalism, and a deep understanding of customer and market needs. Being in the field allows us to stay updated on today’s costs and challenges, something a layman might find difficult to navigate on their own,” stated Alexander Baez, Co-Founder & Partner, Global Direct.
What sets the company apart is its robust customer support. It is not just about a marketing professional but about the entire company working together to serve each customer. With multiple departments dedicated to various aspects of service, it ensures that every need is met efficiently. “And post-sale, we’re only a phone call away to provide assistance. Partnering with us means choosing a team that delivers not just products but a complete service experience. I’m confident that any prospect would be delighted to be part of our journey,” said Mohammed Shakeel, Partner, Global Direct.
Future Plans
With a strong understanding of the market, the company has experienced remarkable growth in the last 4–5 years, particularly post-COVID, far exceeding pre-COVID levels. The future looks vibrant and full of promise, as more individuals recognize the value of including health insurance in their financial portfolios. People now understand the critical role health insurance plays in safeguarding their health and well-being.
Global Direct’s vision is to become the best in the industry and emerge as the most trusted health insurance provider in the country. “We are proud to have built a very strong portfolio and marching towards 100 crores in the next few years, and while there is still a significant journey ahead, our mission is clear. We are dedicated to making an even bigger impact, and we are confident that our efforts will propel us to the top. Together, we are embarking on this ambitious journey with determination and a commitment to excellence,” concluded Aakash Shah.
