Sreepriya NS,Co-Founder & Director, Entrust Family Office

With India exhibiting strong economic potential, we are seeing a surge in the number of UHNIs across the country in recent times. As per Knight Frank’s recent report, the number of UHNIs that stood at 12,069 in 2022 is projected to reach around 19,119 by 2027, growing at a CAGR of 58.4 percent during the forecast period.

Owing to the humongous wealth that they have at their disposal, these UHNIs are on the constant look-out for potential high-yield investment opportunities in order to create a lasting legacy for their coming generations – similar to the fourth generation UHNIs such as Tatas and Birlas, to the emerging third generation Ambanis.

However, this is easier said than done, as managing such massive wealth and passing it on to the next generation comes with its own set of challenges in terms of entropy, estate planning, governance, legal & compliance, taxation, and many other critical factors.

This is where family offices come into picture in handholding these upper echelons of wealth, not only by managing and preserving their assets efficiently, but also by guiding them in the seamless transfer of wealth across generations. Without proper management, families risk losing their financial, intellectual, and social capital over time. While there are approximately over 300 family offices currently operational in India, one company that stands a notch higher than the rest is Entrust Family Office. Based in Bengaluru, the company was established in 2013 by Rajmohan Krishnan (Principal Founder & MD), with a vision to help wealthy families & UHNis to create a lasting legacy for their future generations.

Full-fledged Family Office Company

Entrust Family Office’s wealth management services span across three segments – Personal Investment Management (for clients with a portfolio of INR 10-50 crore), Multi-Family Office (for clients with a portfolio of over INR 50 crore), and Single-Family Office (for clients with an asset base >INR 2,000 crore). Some of the key services that it offers under these three categories include Financial Planning, Investment Management – Private & Public, Risk Management, Business Advisory, Social Investments, Real Estate Services, Lifestyle Planning, and many more.

Additionally, the company also helps its clients with Legacy & Succession Planning, Startup Portfolio Management and Legacy, Real Estate Asset Creation. Going a step further, this end-to-end investment advisory also provides Virtual CFO services to both families and the corporates.

“Beyond investment planning, most of the large clients, HNIs and UHNIs face challenges in terms of managing their wealth and are on the look-out for numerous other services. “Our vast service portfolio enables us to act as a confidante or a reliable custodian of our clients’ wealth, handling it in such a way that it can be passed on to future generations in the most efficient manner”, says Sreepriya NS.

Unique Client Engagement Process – The USP

Entrust Family Office's investment philosophy is grounded in a deep understanding of market cycles and the identification of anomalies that present opportunities for alpha generation. "We prioritize reducing intermediation costs and carefully assess tax implications to optimize returns. The approach involves selective yet timely deployment of capital, guided by prevailing market conditions and precise sizing strategies. We follow a data-driven process that emphasizes our rigorous research and due diligence.

By curating tailored strategies based on requirements and in attempting to select suitable managers, we ensure a sophisticated and strategic investment process designed to achieve superior performance and long-term value", adds Dr. Karthik S, Associate Director - Family Office Investment Advisory, Entrust Family Office.

“Since many NRI clients view real estate as a potential investment option, we provide them with a complete suite of property management services, right from identifying a property, its registration, khatha transfer, to ownership transfer and lot more. We also observe the real estate market carefully and advise our clients at the right time to monetize the property that they hold. Additionally, we also help our customers to find tenants for their properties and assist them in the documentation process as well.

Further, for families who have multiple bank accounts, investments, insurance products and wealth managers, we consolidate all of these and provide them with a periodic monthly statement enabling them to have a crisp view of all their assets & investments and accordingly plan their financial journeys ahead”, adds Sreepriya NS.

Entrust Family Office considers its team of experts as the pillars of strength for the organization who have helped it immensely in successfully catering to diverse client requirements. Further emphasizing on its customer-centric business model, the company has a team of seasoned Investment Advisors, research analysts, client service representatives, operations staff, in-house lawyers and dedicated personnel for taking care of regulatory and compliance related matters.

Future Prospects

Having started its journey as an investment advisory firm, Entrust Family Office has grown significantly since then and has become pioneers in Multi-Family Office, currently supporting 120+ families – a feat that can be majorly attributed to its vast subject matter expertise, client-centric approach and industry-best practices. Explaining the future roadmap of the company, Sreepriya concludes, “Keeping in mind the huge growth potential that we have garnered due to the client-centric and holistic nature of our services, we want to serve more families in the coming days.

Going forward, our ultimate vision is to transform the wealth of our UHNI families into enduring legacies by developing a familial bonding with them and acting as their reliable partner for providing knowledge and expertise with utmost integrity”.