Dharmesh Soni,Founder, DRS Financial Services

The market for portfolio management services in India has been experiencing considerable growth over the last decade with the emergence of new kinds of financial products and the growing awareness among consumers about strict financial management. Top-performing PMS providers have delivered impressive returns—some exceeding 20 percent CAGR over the past decade, significantly outpacing Nifty 50's average returns of approximately 14 percent.

However, customers face various challenges while availing services from a PMS provider. The PMS strategies currently provided are mostly similar in nature and do not offer freedom of choice for the investor. Secondly, because of emerging technology-based financial platforms, consumers are now more aware of financial products and want personalized financial management strategies that are aligned with their specific requirements.

This is where DRS Financial Services has emerged to make a mark. It provides clients with a wide range of PMS strategies to provide complete freedom of choice as per requirements. It has also a dedicated team of financial experts who gauge all the market risks and volatilities and prepare a customized financial management plan for clients.

Something that makes the company stand apart in the market is its awareness of the new financial products that have hit the market in recent years. Being a tech-savvy firm, DRS Financial Services has in-house tech systems that keep track of client’s financial records and anything that is added to their respective portfolios. “Because the awareness has grown, consumers currently require their fund managers who are only dedicated to creating customized financial strategies and that too with a personal touch. That is exactly what we provide them”, mentions Dharmesh Soni, Founder, of DRS Financial Services.

Experience & Expertise

In India, one of the major challenges faced by clients occurs during portfolio diversification. Mostly, there are only a handful of ways in which consumers can invest and the acute unavailability of financial products makes all investments restricted to specific domains. DRS Financial Services aims to break this and provide consumers with a wide variety of investment options for effective portfolio diversification. Individuals coming from different professional backgrounds have different visions for wealth management and portfolio management being a vital part of it always needs to be customized according to those specific visions. The firm's dedicated team of financial experts conducts in-depth research of the markets, their volatilities, and the risks involved and finally provides clients with insights and accurate recommendations for investments.

“We have advanced in-house technology for portfolio management that provides transparency in client reporting. We provide the client with real-time insights into the market with possible investment options suited to their requirements. This makes their decision-making process very easy and manages all kinds of market complexities”, states the founder.

The company follows some very honest initiatives that also act as differentiating factors for it. Firstly, it uses successful case studies as marketing material and provides insights to potential clients about how their services have been effective in the portfolio management of their existing ones. This initiative makes this company one of the most honest PMS providers in the country. We have indeed witnessed the emergence of many PMS providers in the country over the decade but transparency in communication and successful outcomes mostly do not go in synchrony for most of them. The usage of successful case studies only means that DRS Financial Services is not putting up an advertisement with the best of promises, but it is trying to convince a client by illustrating a similar success story that has been achieved using its services. Another noteworthy aspect is the company’s policy of third party evaluations for all reports and recommendations.

“All our wealth management plans and financial advisory plans are evaluated by a third party administrator, the approval for which we require to go ahead. We strictly follow this policy because we want to keep complete transparency with all our clients,” adds the founder.

Expansion Plans

Since its inception in 2004, the company has passed several milestones and gained a considerable position in the market through hard work and changes in the market. Today, the company has 400 crore rupees worth of Asset Under management (AUM) and serves more than 1700 hundred families in the country. “We have added the options for alternative investment fund (AIF) and fractional assets recently and plan on adding clients in that category. We are also adding the new PMS product with a minimum investment of 10 lakh rupees that will be launched by next month,” concludes Dharmesh.