Being ACCA: Handholding Students along their ACCA Certification Journeys through Personalized Training & Mentorship

Punya Aggarwal, Founder, Being ACCA

Of late, we’re witnessing a tremendous shift in people’s mindset worldwide in terms of their career choices, wherein they now opt for careers that not only provide job security over the long run, but also provide access to potential opportunities in foreign lands to further their career aspirations. This trend has gained further momentum especially post covid due to myriad of uncertainties that the pandemic put the global population through. Thus, an increasing number of individuals worldwide are opting financial certification such as CA, Indian Company Secretary and ACCA. Recognized across over 179 countries, ACCA certification not only enhances individuals’ chances of getting jobs in the Big-4, but also provides them options to pursue various roles in Accounting, Advisory, Auditing and Valuation areas.
 

Today, more than 30,000 students take-up ACCA exams annually, with an even larger number of individuals starting their ACCA journeys. Given such fine conditions, there are a currently a host of coaching centers currently providing ACCA exam training in India. Among them, one that stands a notch higher than the rest is BEING ACCA. Based in New Delhi, BEING ACCA was incepted by two ACCA affiliates, Punya Aggarwal and Tushita Gupta, with a vision to provide ACCA aspirants with the much needed support and mentorship to fulfill their dreams of ACCA certification. 
 

“Back when we were ourselves appearing for the ACCA exams, we observed that although there was a lot of resources and mentors available for other financial qualifications such as CA or Indian Company Secretary, there was a severe scarcity of proper resources, guidance and mentorship when it comes to ACCA. Also, rather than helping students, most of the coaching centers took this as a money-making opportunity. Once we were qualified, we decided to effectively bridge this knowledge gap by providing students with the necessary guidance to help them successfully traverse their ACCA journeys and started BEING ACCA in 2023. Our students coming back to us after successfully clearing their exams brings us real happiness of fulfilling the purpose of starting BeingACCA", says Punya and Tushita.

All-encompassing Service Offerings
Under the aegis of Punya and Tushita, BEING ACCA has developed into a one-stop solution catering specifically to ACCA aspirants. Currently, the company’s offerings include five services, namely Consultation Calls, Planners, Test Series, and Mock Evaluations. To elaborate further, students who’re stuck with any particular aspect pertaining to ACCA exams can book a one-to-one consulting call with BEING ACCA, where the founders understand their exact problem and provide them with proper information or guidance to clear their doubts/queries. Additionally, planners comprise of a detailed daily plan that students can follow in terms of the concepts to study & practice, the syllabus to be covered, YouTube videos that they must watch to strengthen those concepts and many other critical aspects.


Test Series has been BEING ACCA's primary forte and flagship offering, wherein it comprises of comprehensive set of tests for each subject that students must take-up in ACCA exam. By taking these tests, students can not only identify their strong/weak areas, but also get personalized feedbacks on ways to improve in their weak areas and tops that they’re often hassled at. In terms of Mock Evaluations, students are made to appear for a full-fledged exam that’s similar to the real one so that any mistakes that they were bound to make in the during the actual ACCA exam can be identified and take remedial measures to avoid committing those errors or mistakes. Adding on, the founder Tushita herself is the instructor for the Management Accounting course that BEING ACCA offers as well.
 

“We understand the challenges that students face, and our mission is to simplify their journey through affordable and tailored resources. Whether you’re starting out, studying, or preparing for exams, our goal at BEING ACCA is to help students at every stage by providing the necessary support, resources, and community for success. We were the first ones in the industry to come-up with the concept of Planners for ACCA training and have received excellent response from the students, many of whom have said that it really helped them immensely in properly structuring their exam preparation”, adds the duo. 
 

Honesty & Student-centricity – The USP
Unlike other coaching firms that view ACCA training as a mere business opportunity, BEING ACCA stands for genuineness in all its business practices and focuses majorly on ensuring that the students get the best quality learning and mentorship. Since both Punya and Tushita are themselves ACCA affiliates, they have formulated each service offering by leveraging their first-hand experience and keeping in mind the various intricacies involved in the ACCA certification process. Further, any students who’re studying on their own without enrolling in any coaching centers can also access the vast archive of free resources such as YouTube videos, social media and other content available on their website.
 

Explaining further, Punya and Tushita elucidate, “Our website is also integrated with latest LMS through which students can upload their test answers, based on which we can identify where they’re going wrong and accordingly provide personalized feedback & mentoring to help them excel in those concepts. To further enhance students’ experience and learning outcomes, we’re also exploring opportunities to partner with any tech companies to develop an AI integrated application that can automatically solve the doubts or queries that accounting and finance students might have”.
 

Journey So Far
Started-off with just an Instagram page, BEING ACCA's YouTube channel recently crossed 7,000 subscribers and its Instagram handle already has close to 14,000 followers. Also, the company recently launched its LMS-integrated website where students can access all its resources and service offerings in one place. With is current audience comprising of 80 percent Indian and 20 percent foreign students from UAE, UK and other European countries, going forward, the founders envision further extending their international reach by increasing the ratio of foreign students. Additionally, the company also plans to expand its YouTube channel to cater to a broader audience and not just limit to ACCA aspirants, while also becoming the one-stop destination for ACCA training by providing students with all the necessary guidance and mentorship under one roof.