Joyashish Maitra,Promoter & CEO, Amar Parul Ventures

The corporate finance consulting market in India is set for significant growth, driven by infrastructure development, regulatory changes, and the rising need for expert financial management. As companies seek guidance in these areas, the demand for skilled consultants will increase, offering vast opportunities in this dynamic field In the debt consulting segment, high business loan costs, ranging from 19 percent to 44 percent per annum, pose a major challenge. Furthermore, debt servicing becomes difficult, especially without proper financial planning. Inconsistent reporting to regulatory bodies, with discrepancies between Income Tax and GST filings, further complicates due diligence, leading to rejected proposals by stringent financial institutions.

Founded in 2016, Amar Parul Ventures tackles challenges in corporate finance by focusing on working capital rather than retail loans. The firm ensures clients' books and compliance are in order before approaching banks or private equity, conducting thorough assessments and aligning financial reporting with regulatory expectations. Its expertise in account restructuring and internal advisory services has shifted clients' focus from debt raising to improving financial management. Today, the firm is expanding its services in GST compliance and financial restructuring, positioning clients to secure funding and maintain financial health in a competitive market.

Amar Parul Ventures is widely recognized for its specialized services in tax advisory and financial structuring. A key aspect of the firm's approach is conducting an in-depth tax advisory process before any proposal is submitted to a bank. This involves ensuring that the firm is positioned to secure the most appropriate financial product based on its specific needs. Moreover, it is known for preventing common pitfalls where companies hastily secure financing, such as taking out term loans for raw materials or using working capital for machinery purchases. Furthermore, the firm emphasizes the importance of aligning the right financial product with the intended use, ensuring that the company's financial health remains intact.

Additionally, the team’s expertise in GST and income tax planning is particularly sought after. Companies often approach Amar Parul Ventures for a complete tax overhaul, followed by strategic advice on which financial products to pursue or avoid. This comprehensive service ensures that clients not only meet their financial needs but also optimize their tax positioning and compliance, ultimately leading to more successful and sustainable funding outcomes.

A Competitive Edge

Today, the firm stands out by going beyond traditional debt syndication, integrating deeply into clients' accounting processes. Unlike firms like routine debt consultants, which focus solely on debt raising based on existing financials, it starts with a thorough review and preparation of financial statements, including revising provisional financials, preparing detailed CMA data, and managing debt trackers.

This backward integration ensures clients' books are optimized before approaching banks, making them more appealing to lenders. As a result, businesses increasingly seek Amar Parul Ventures' expertise to organize their finances before pursuing debt syndication. This comprehensive approach sets the firm apart in the industry.

Amar Parul Ventures prides itself on a talented and diverse team that meticulously caters to every client's needs, ensuring comprehensive support from start to finish. The firm operates out of four major offices across Maharashtra - in Vashi Navi Mumbai, Networked in Prabhadevi in Mumbai, Deccan in Pune, Thane and Akola in Vidarbha - with a staff strength of 112 professionals. This team includes 50+ highly qualified individuals, such as company secretaries, MBAs, chartered accountants, and advocates, ensuring that all aspects of client requirements, including collateral advice, are expertly handled.

The firm’s integrated approach is a significant draw for clients. From company formation to debt raising, it offers a one-stop solution under one roof. This includes everything from obtaining ISO certifications through their in-house ISO training team to managing debt syndication, even for complex assignments like departmental notices. The firm leverages advanced tools like Pro42 and Insta Financial to conduct comprehensive corporate searches and provide precise advice.

Amar Parul Ventures believes in building long-term relationships with clients, often lasting five to seven years. Clients value the firm’s comprehensive, end-to-end service, which fosters deep trust and eliminates the need for outside assistance. A prime example is a client who started with a 7.5 lakh loan and, over 14 years, grew to 84 crores in debt syndication with the firm guiding them throughout. This dedication to client success, coupled with a strong talent pool and holistic service offering, keeps clients loyal to Amar Parul Ventures for the long term.

A Noteworthy Journey

The firm has seen substantial growth since its inception, expanding both geographically and in revenue. Starting as a one-person firm with a first billing of 6.5 to 7 lakhs in March 2017, the company reached 1.45 crores in revenue by March 31, 2024, demonstrating strong success in the service revenue sector. A key early milestone was securing a significant engagement with supply chain management company (one of the largest in Asia) in Singapore for foreign exchange advisory, leveraging the founder’s expertise from his CA student days. Moreover, it has also expanded its client base nationwide, offering corporate training and advisory services in cities like Jaipur, Hyderabad, Chennai, and Bangalore. The founder's passion for education, which began with a coaching center, now extends to a simple YouTube channel, CA JOY M, with over 645 subscribers as of now, and a corporate training platform focused on budget-related training and debt syndication preparation.

Robust Road Ahead

“We are expanding globally, starting with a new office in Deira, Dubai, on January 1st, 2025. This office will advise high-net-worth individuals (HNIs) on investing in India, focusing on fund sourcing, strategic lending, and compliance with RBI guidelines. The Dubai office will specialize in debt advisory and foreign exchange management for HNIs. We also aim to facilitate Foreign Direct Investment into India, capitalizing on recent government reforms. Additionally, we will also enhance our services delivery by offering Foreign Exchange Management Act (FEMA) compliance advisory, addressing gaps in clients with complex international operations”, concludes Joyashish Maitra, Promoter & CEO at Amar Parul Ventures.