19 FINANCEOUTLOOKINDIADECEMBER, 2024customer relationships by meeting clients where and when they need support."I began my journey in 2004, working with various banks across North and South India, gaining a solid foundation in the financial industry. In October 2021, I launched AB Finance. Starting a company comes with its challenges, especially finding the right people. Setting up a strong HR department to recruit skilled talent and create a customer-focused strategy were essential steps. With the right team in place, there was no turning back, and support from partnering banks helped fuel our growth. We obtained our license in Kerala in 2021, achieved an ISO 9001 : 2015 certification, and were recognized by the Private Bankers Association as one of Kerala's most promising gold loan companies. From a team of three, we've grown to over 35 on-site and 20 off-site employees. Our customers' appreciation is a constant motivation, and I'm grateful to my dedicated team for making our success possible", says Anunadh Pillai, Founder & Director, AB Finance. The firm is committed to building a dedicated, motivated team. Each branch is led by a team leader who oversees a group of skilled, ambitious members recruited by the HR team to ensure a high standard of service. AB Finance's focus on employee satisfaction, performance, and continuous development creates a positive workplace, benefiting both employees and customers. With a focus on people and technology, these areas form the core of its current growth strategy. AB Finance recognizes the critical role of technology in the modern financial landscape, particularly in gold and finance markets, where digital advancements are reshaping customer expectations and industry standards. As traditional banking methods become obsolete, adapting to new technologies is essential for competitiveness. The firm is committed to leveraging artificial intelligence and other innovations strategically to enhance service offerings and stay ahead of competitors. By focusing on human resources and technology, AB Finance aims to drive progressive growth and remain at the forefront of industry advancements in the years ahead.The firm is looking forward to expanding its offerings in gold-based products. AB Finance is set to launch a "Gold FB" program, enabling customers to store idle gold in secure lockers and earn monthly returns. With five branches currently, AB Finance aims to expand throughout South India, particularly in Kerala, Karnataka, and Tamil Nadu, by March 2025. The firm also seeks additional licenses to support growth and a banking license within five years, driven by a dedicated team and robust strategy. Recognizing that today's customers often lack the time for in-branch transactions, AB Finance offers flexible, on-demand service options to accommodate busy schedules COMPANY OF THE YEAR
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